Amidst a wave of rising health consciousness and a cluttered functional beverage market, Aquatein is working on carving out its...

As media spending trends continue to evolve and reshape the advertising landscape, Ashwin Padmanabhan, COO for South Asia at GroupM,...

As Gulf Oil India is strengthening its consumer-centric marketing strategy, Aarthy Sridhar, Chief Marketing Officer (CMO) at Gulf Oil India...

Dish TV Watcho recently joined forces with Cloud Walker’s Cloud TV OS in a strategic partnership aimed at transforming smart...

The marketing landscape is no stranger to transformation, but AI has ushered in a shift unlike any before. Consumer behavior...

In the fast-evolving world of digital advertising, brands pour millions into campaigns, expecting returns that go beyond surface-level metrics. Yet,...

Highlighting the growing impact of storytelling in influencer marketing, Avi Chanodia, Co-founder of CREATE, pointed out that as CREATE collaborates...

Parthasarathy Mandayam, Chief Strategy Officer - South Asia, GroupM, emphasised the need for constant monitoring and proactive listening as the...

Cricket in India isn’t just a sport- it’s an emotion, a spectacle that unites millions, and a goldmine for brands...

Pickleball is emerging as the new sport that could capture the attention of Indian audiences, with brands flocking to it...