The marketing landscape is no stranger to transformation, but AI has ushered in a shift unlike any before. Consumer behavior...

In the fast-evolving world of digital advertising, brands pour millions into campaigns, expecting returns that go beyond surface-level metrics. Yet,...

Highlighting the growing impact of storytelling in influencer marketing, Avi Chanodia, Co-founder of CREATE, pointed out that as CREATE collaborates...

Parthasarathy Mandayam, Chief Strategy Officer - South Asia, GroupM, emphasised the need for constant monitoring and proactive listening as the...

Cricket in India isn’t just a sport- it’s an emotion, a spectacle that unites millions, and a goldmine for brands...

Pickleball is emerging as the new sport that could capture the attention of Indian audiences, with brands flocking to it...

A significant portion of the growth in quick commerce is coming from tier 2 and tier 3 cities, presenting tremendous...

The future of viewing experience is evolving into a more personalised, interactive, and immersive experience, Ritu Dhawan, Managing Director, India...

While the first-mover advantage is often celebrated, Spotify took a different route in India, entering the market later and strategically...

In the ever-evolving world of influencer marketing, 2024 served as a pivotal year, marking the transition of this once-niche tactic...