Are Influencers Losing Their Power To Influence Consumers?
In our digitally-driven world, influencers have wielded profound influence across a spectrum of interests, spanning from makeup to marketing, and...
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‘Radigitalization’ Enables Us To Engage With Consumers At Various Times & Improve Our Monetisation Capabilities: Ashit Kukian
Radio City's success in the future hinges on its dedication to engaging audiences across different platforms, delivering high-quality content, and...
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As India Triumphs in ICC T20 World Cup, Did Advertisers Win Too?
India secured a thrilling victory to claim their second ICC Men’s T20 World Cup title, defeating South Africa by seven...
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Our Commitment To Pushing Boundaries Shines In Exploring Every Facet Of Audio Content Creation With Experimentation: Sunil Kumaran
In a world buzzing with non-stop information, the timeless magic of radio continues to captivate many. Sunil Kumaran, COO of...
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Here’s How SEBI’s Crackdown On Finfluencers Will Shape Fintech Advertising
Across Instagram and YouTube, finance content creators or 'finfluencers' are shaping financial advice from general money tips to very specific...
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Why TRAI’s Multiple Rating Agencies Proposal Raises Concerns Among Marketers & Industry Players?
The Telecom Regulatory Authority of India (TRAI), in its latest recommendations for the National Broadcast Policy (NBP) 2024, proposed establishing...
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Here’s How MX Player’s Key Assets Could Perfectly Align With Amazon’s Growth Strategy
After much to and fro, Amazon recently entered into an agreement to acquire some assets from MX Player, an OTT...
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Disney+ Hotstar’s ‘Pause Ads’ Enables Brands To Tap Into Most Engaged Audience Cohorts Non-Intrusively: Dhruv Dhawan
Disney+ Hotstar recently introduced an innovative advertising feature called 'Pause Ads' exclusively for its Connected TV (CTV) feed, making it...
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The Sleep Company Plans Over Rs 80-85 Cr Ad Spend For FY25, Eyes Tier 2 & 3 Expansion: Ripal Chopda
The Sleep Company, an omni-channel comfort tech brand, has swiftly expanded its presence in metro cities within just four years...
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The Advertising Industry Doesn’t Concentrate Enough On Nurturing Entrepreneurs: Ashish Bhasin
In India's bustling advertising sector, entrepreneurial spirit is abundant yet faces hurdles in scaling ventures beyond initial stages. Many industry...
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