Some ads sell products. Some quietly become part of pop culture. And then there are ads like Big Babool’s ‘Chidiya...

Mother’s Day campaigns this year are moving far beyond flowers, greeting cards, and emotional background music. Brands are digging deeper...

Netflix has awarded its India integrated media mandate to Omnicom Media India following a multi-agency pitch and strategic review of its...

This week, brands collectively decided that subtlety was overrated. One campaign turned a Kerala village famous for twins into a...

Rushil Dagli has joined Lexus Mumbai as Marketing Head. With over five years of experience across automotive media and marketing,...

Abhishek Banerjee has joined Ogilvy as Senior Vice President, marking a return to the agency after nearly four years at...

Disney reported a 7% year-on-year increase in revenue for the second quarter of fiscal 2026, with revenues rising to $25.2...

Zee Entertainment Enterprises has filed a lawsuit against the Reliance-Disney joint venture JioStar, alleging unauthorised use of its copyrighted music...

Dabur India has reported a 13.7% year-on-year increase in advertisement and publicity expenditure for the quarter ended March 31, 2026....

With the emergence of social media, especially the Instagram era, skincare has gotten complicated. Too many products, too many steps,...