In the latest report by TAM, the ad volume has surged by 7% over previous season’s five-match span. Speaking of...

PivotRoots, a Havas Company has been appointed as the digital agency for Bindu, a Jeera Fizz brand in South India. ...

Kenstar has launched the Kenstar BLDC (Brushless Direct Current) Maxx. This cutting-edge innovation, integrated across its newly launched range of...

Myntra’s latest campaign hilariously highlights how effortless fashion can sometimes steal the spotlight, whether you want it to or not....

The House of Abhinandan Lodha (HOABL) has appointed Saurabh Jain as its new Chief Marketing Officer (CMO), effective February 2025,...

Lay’s has introduced a new limited-edition ‘Flavours of the World’ range in India, featuring internationally inspired flavors—Mediterranean Pizza, Mexican Salsa,...

Tata Group’s consumer electronics retail chain, Croma, has officially appointed Shibashish Roy as its Chief Executive Officer & Managing Director,...

Over the last decade, the Indian fashion industry has come a long way. Trends evolve and perish overnight, and consumers...

Alstone, an Indian premium exterior cladding brand, has renewed its collaboration with Royal Challengers Bengaluru (RCB) as the Official Cladding...

The ability to amplify marketing campaigns, reach wider audiences, and gather real-time insights has made social media a crucial tool...