Tata Group’s consumer electronics retail chain, Croma, has officially appointed Shibashish Roy as its Chief Executive Officer & Managing Director, effective April 1, 2025, as per media reports.
The report also highlighted that Roy, who was named CEO in November 2024, worked closely with outgoing Managing Director Avijit Mitra during a structured transition period that concluded in March 2025, the company announced.
“Shibashish has been transitioning into the role of CEO & MD over the past five months, following the succession plan announced late last year… I am certain his digital-first approach and passion for customer engagement will drive Croma to great heights,” said Naveen Tahilyani, Chairman of Infiniti Retail Ltd, which operates Croma in India.
As part of its FY26 strategy, Croma aims to increase market share in key markets and enhance profitability, the company stated.
