Creator-led campaigns have continued to shape digital marketing strategies, but organic reach alone has not delivered consistent impact. According to...

Neha Agarwalla has joined Apollo Tyres as Divisional Head – Marketing Communications and Sponsorships (India + Asia). In this role,...

Creator marketing has moved from experimental campaigns to a core brand-building lever, but effectiveness has remained uneven. A report by...

Flipkart has launched a campaign around the harvest festival of Ugadi, using the long-standing ‘Ugadi vs Yugadi’ pronunciation debate as...

The expansion of the creator economy has increased opportunities for brands, but it has also made creator selection more complex....

The FIFA World Cup 2026 has been projected to inject $10.5 billion into the global advertising market, even as its...

Prime Video has reinforced India as a key growth market, anchoring its strategy around content, pricing innovation, and a hybrid...

Ajmal Dubai has appointed Ranveer Singh as its brand ambassador and has launched its latest campaign, ‘Your Unseen Power’. The...

Crocs has onboarded cricketer KL Rahul as its newest brand ambassador, launching the ‘Play Hard. Rest Easy.’ campaign centred on...

Atanu Chakraborty has stepped down from his role as Part-time Chairman and Independent Director of HDFC Bank with immediate effect....