Aptronix has launched its new brand campaign, ‘Big & Beyond Aptronix’, featuring Akkineni Naga Chaitanya and Sobhita Dhulipala. The campaign has coincided with the opening of its largest store in India, spread across 8,000 square feet at Sarath City Capital Mall.
The company has expanded its retail presence with this new flagship format, marking a scale-up in its offline experience strategy in the Apple Premium Reseller segment.
The newly opened store has been designed to offer hands-on access to Apple products, along with in-store assistance and service support. It has also integrated personalised guidance and a broader display of the Apple ecosystem.
Aptronix has continued to push its ‘Limitless Aptronix Exchange’ programme as part of the campaign, which has focused on enabling device upgrades through exchange benefits and simplified purchase processes.
The campaign has featured the two actors as brand faces, aligning with the company’s positioning in the premium retail category and targeting a younger consumer base.
“What we have built with Aptronix is not just a retail chain — it is a belief system. A belief that Indian consumers deserve the finest Apple experience, without compromise. This 8,000 square foot store is the physical expression of that belief. When I see Naga Chaitanya and Sobhita as the faces of this campaign, I see the same values we have always stood for — elegance, ambition, and a quiet confidence in thinking bigger. This is just the beginning of what Premium Lifestyle and Fashion will deliver for our customers.” – Sutinder Singh, Founder and Owner, Premium Lifestyle and Fashion
“For us, ‘Big & Beyond’ is not a campaign theme, it is how we operate. Every decision we have made at Aptronix has been in service of one goal: creating the most exceptional Apple retail experience in India. With our largest store now open in Hyderabad and two icons of Indian cinema representing our vision, we are sending a clear signal to the market. Aptronix is not just growing — we are setting the standard.” – Meghna Singh, CEO, Aptronix
