As the wedding season festivities begin, Myntra has partnered with Bollywood actress and brand ambassador Anushka Sharma to unveil a new campaign.
The vibrant ad film captures the essence of Indian weddings, showcasing six captivating makeup looks curated for every wedding occasion, from the intimate haldi ceremony to the grand reception. Sharma guides viewers through each look, inspiring viewers to let their beauty shine.
To enhance the shopping experience, Myntra’s innovative Virtual Try-On feature allows users to experiment with six different full makeup looks virtually.
The Six Signature Looks include:
- Blushing Red: A flawless base, a statement red lip, and a soft blush
- Smokey Espresso: A smoky eye with a touch of metallic and a bold lip
- Extended Liner: A dramatic winged liner, defined brows, and a soft pink lip
- Radiant Sunkissed Look: A sun-kissed look with golden bronze eyes and nude lips
- Chrome Lids: A bold chrome lid with a smoky edge
- Monochromatic Bronze: Golden bronze eyes, defined with fluttery mascara-laden lashes and defined brows
Myntra’s full makeup looks Virtual Try-On feature aims to revolutionise the beauty shopping experience. With this feature, customers can experiment with various products simultaneously, including foundation, eyeshadow, lipstick, and blush, and see personalised looks. This tool allows users to visualise how different products will look on them when applied together, boosting confidence and making informed purchasing decisions.
As per the brand, the Virtual Try-On feature, which originally enabled users to try one product at a time, enabled a 1.5x increase in product consideration and a 2x boost in conversion rates, underscoring technology’s effectiveness in enhancing customer engagement and satisfaction.
Set against the vibrant backdrop of a lavish Indian wedding during the sangeet ceremony, Anushka Sharma guides viewers through enchanting moments, showcasing diverse makeup styles. From the bride’s sister, with a glossy look playfully swiping the groom’s shoes, to Maasi ji’s retro winged eyeliner, and the bride’s best friend in a bold metallic finish, the campaign highlights how each look tells a unique story.
The film culminates in the bride’s stunning monochrome entrance, captivating everyone. Additionally, Sharma goes on to invite viewers to discover their perfect wedding look using Myntra Beauty’s Virtual Try-On feature, allowing exploration of personalised styles tailored to enhance their unique beauty.
Watch the ad film here:
On the launch of her new ad film with Myntra, Sharma said, “I’m happy to be part of Myntra Beauty. Filming the advertisement to highlight how Myntra celebrates individuality was a great experience. I can’t wait for everyone to discover all that Myntra Beauty has to offer this season!”
Speaking on the launch of the ad film, Abhishek Gour, Director, Brand and Digital Marketing, Myntra, said, “As we enter the vibrant wedding season, we are excited to launch our latest campaign, showcasing a stunning array of beauty products designed to make every celebration extra special. At Myntra Beauty, we’re dedicated to providing convenience and personalization through innovations like the Looks Virtual Try-On feature, helping our customers discover products that suit their unique style. This campaign embodies our commitment to making beauty more accessible and engaging for all. We are proud to have Anushka Sharma as our brand ambassador, whose elegance and authenticity continue to enhance the impact of our partnership.”
Further, Ira G, Chief Creative Officer, Toaster India, said, “If there is one thing more important than the food served at weddings, it’s the looks that are served. Everyone wants to look their best and we wanted to bring alive just how fun it can be. With Myntra’s Virtual Try On, experimenting with different looks becomes more fun and less intimidating. The campaign hopes to inspire absolutely everyone from the bride to her friends and relatives to look their best.”
Creative Credits:
- Agency: Toaster
- Chief Creative Officer, Toaster India: Ira G
- Managing Director, Toaster India: Bhawika Chhabra
- Director: Arunima Sharma
- DOP: Mitesh Mirchandani
- Photographer: Rahul Jhangiani
- Producer: Siddhant Malhotra
- Production House: Baqsa Productions
