Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Anand Mahindra Wins Hearts For Sharing Idea To Turn Coffee Beans To Car Parts

Surabhi Kedia by Surabhi Kedia
January 1, 2020
in What’s Buzzing
A A

The world ecosystem is evolving, trying to fit all elements better, reduce wastage and focus on the 3 R’s, Reduce, Reuse and recycle. It is similar to a concept of a circular economy that has evolved over time where each industry tries to reduce waste consumption, reuse earlier discarded materials and then manufacture recycled output.

Now, guess which waste material is the newest addition to the list?

Well, it’s coffee. You read it right. Everytime you roast coffee, a whole lot of coffee chaff comes out as a by-product that then gets dumped in landfills. Infact, if you look at only MacDonald’s, it gives 62 million pounds of coffee skin as waste over a span of one year. This chaff then used to go to landfills to get incinerated, release carbon dioxide as a pollutant and now provide any return. However, things have now been turned around.

The coffee skin that has changed colours now –

Coffee chaffs are now used by Ford (renowned car maker) to produce headlights and car battery covers. Ford’s research team successfully understood the quality of coffee chaff to be easily molded and capable of withstanding high temperatures and put it to use via smart thinking.

Coffee chaffs are now sent directly to Competitive Green technologies where on behalf of Ford, the skins are combined with plastic as a ready raw material for manufacturing parts. Finally, a company named Varroc takes this material and yield headlights and battery cover as an output for Ford cars.

Drill-down effects

Coffee chaff solid waste goes down but this entire process also brings along other benefits. Coffee chaff products requires 25% lesser energy to be molded into parts as compared to other substitutes, especially talc which is used in combination with plastic. This also reduces the mining requirements of talc and an average Ford car becomes 20% lighter as well.

The amazing work that Ford does, especially by re-utilizing Coffee skins along with wheat, Demin by-products, and tomatoes to make car parts has gained the attention of Indian Car Industry Leader, Anand Mahindra.

Once again, Anand Mahindra winning hearts!

Mr. Anand Mahindra shared this entire story on twitter with the entire world while requesting Manoj Kumar, the founder of Naandi Foundation which works with ARAKU coffee in India to think about implementing a similar system and tie-up in India.

This is the perfect example of a ‘circular’ economy ⁦@Manoj_naandi⁩ Could we try to experiment with this concept in the ARAKU ecosystem? pic.twitter.com/do6NGo8dFY

— anand mahindra (@anandmahindra) December 26, 2019

Related Posts

Are We Ready for What Grok Imagine Can Create?
Feature

Are We Ready for What Grok Imagine Can Create?

by Masaba Naqvi
January 9, 2026

There was a time, not very long ago, when artificial intelligence inspired awe more than anxiety. It corrected our grammar,...

Your Skepticism Is Valuable, But At The Right Time: Deepinder Goyal On 'Temple' Row
What’s Buzzing

Your Skepticism Is Valuable, But At The Right Time: Deepinder Goyal On ‘Temple’ Row

by MMDesk
January 9, 2026

When Deepinder Goyal appeared on Raj Shamani’s podcast wearing a sleek, gold-toned device on the temple of his face, the...

Latest

PepsiCo Appoints Nishant Gupta As VP Chief Strategy, Transformation & Deployment, India & South Asia

PepsiCo Appoints Nishant Gupta As VP Chief Strategy, Transformation & Deployment, India & South Asia

January 12, 2026
Prime Video Elevates Kali Sayak Mukherjee As Head Of Creative Marketing, APAC & ANZ

Prime Video Elevates Kali Sayak Mukherjee As Head Of Creative Marketing, APAC & ANZ

January 12, 2026
Premium & Nutrition-Led Dairy To Drive Parag Milk Foods’ Next Phase Of Growth In 2026: Akshali Shah

Premium & Nutrition-Led Dairy To Drive Parag Milk Foods’ Next Phase Of Growth In 2026: Akshali Shah

January 12, 2026
Kotak Mahindra Bank Appoints Anup Kumar Saha As Whole-Time Director

Kotak Mahindra Bank Appoints Anup Kumar Saha As Whole-Time Director

January 12, 2026
Bravee By House Of Beauty Appoints Influencer Simran Balar Jain As Brand Ambassador

Bravee By House Of Beauty Appoints Influencer Simran Balar Jain As Brand Ambassador

January 12, 2026
Nykaa Appoints Neha Bhise As Assistant Vice President, Marketing

Nykaa Appoints Neha Bhise As Assistant Vice President, Marketing

January 12, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.