Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Anand Mahindra Wins Hearts For Sharing Idea To Turn Coffee Beans To Car Parts

Surabhi Kedia by Surabhi Kedia
January 1, 2020
in What’s Buzzing
A A

The world ecosystem is evolving, trying to fit all elements better, reduce wastage and focus on the 3 R’s, Reduce, Reuse and recycle. It is similar to a concept of a circular economy that has evolved over time where each industry tries to reduce waste consumption, reuse earlier discarded materials and then manufacture recycled output.

Now, guess which waste material is the newest addition to the list?

Well, it’s coffee. You read it right. Everytime you roast coffee, a whole lot of coffee chaff comes out as a by-product that then gets dumped in landfills. Infact, if you look at only MacDonald’s, it gives 62 million pounds of coffee skin as waste over a span of one year. This chaff then used to go to landfills to get incinerated, release carbon dioxide as a pollutant and now provide any return. However, things have now been turned around.

The coffee skin that has changed colours now –

Coffee chaffs are now used by Ford (renowned car maker) to produce headlights and car battery covers. Ford’s research team successfully understood the quality of coffee chaff to be easily molded and capable of withstanding high temperatures and put it to use via smart thinking.

Coffee chaffs are now sent directly to Competitive Green technologies where on behalf of Ford, the skins are combined with plastic as a ready raw material for manufacturing parts. Finally, a company named Varroc takes this material and yield headlights and battery cover as an output for Ford cars.

Drill-down effects

Coffee chaff solid waste goes down but this entire process also brings along other benefits. Coffee chaff products requires 25% lesser energy to be molded into parts as compared to other substitutes, especially talc which is used in combination with plastic. This also reduces the mining requirements of talc and an average Ford car becomes 20% lighter as well.

The amazing work that Ford does, especially by re-utilizing Coffee skins along with wheat, Demin by-products, and tomatoes to make car parts has gained the attention of Indian Car Industry Leader, Anand Mahindra.

Once again, Anand Mahindra winning hearts!

Mr. Anand Mahindra shared this entire story on twitter with the entire world while requesting Manoj Kumar, the founder of Naandi Foundation which works with ARAKU coffee in India to think about implementing a similar system and tie-up in India.

This is the perfect example of a ‘circular’ economy ⁦@Manoj_naandi⁩ Could we try to experiment with this concept in the ARAKU ecosystem? pic.twitter.com/do6NGo8dFY

— anand mahindra (@anandmahindra) December 26, 2019

Related Posts

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry
What’s Buzzing

MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry

by MM Desk
December 3, 2025

The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion and...

Latest

Chandan Das Steps Down From JioStar After 11 Years

Chandan Das Steps Down From JioStar After 11 Years

December 5, 2025
India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

December 5, 2025
Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.