Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Anand Mahindra Wins Hearts For Sharing Idea To Turn Coffee Beans To Car Parts

Surabhi Kedia by Surabhi Kedia
January 1, 2020
in What’s Buzzing
A A

The world ecosystem is evolving, trying to fit all elements better, reduce wastage and focus on the 3 R’s, Reduce, Reuse and recycle. It is similar to a concept of a circular economy that has evolved over time where each industry tries to reduce waste consumption, reuse earlier discarded materials and then manufacture recycled output.

Now, guess which waste material is the newest addition to the list?

Well, it’s coffee. You read it right. Everytime you roast coffee, a whole lot of coffee chaff comes out as a by-product that then gets dumped in landfills. Infact, if you look at only MacDonald’s, it gives 62 million pounds of coffee skin as waste over a span of one year. This chaff then used to go to landfills to get incinerated, release carbon dioxide as a pollutant and now provide any return. However, things have now been turned around.

The coffee skin that has changed colours now –

Coffee chaffs are now used by Ford (renowned car maker) to produce headlights and car battery covers. Ford’s research team successfully understood the quality of coffee chaff to be easily molded and capable of withstanding high temperatures and put it to use via smart thinking.

Coffee chaffs are now sent directly to Competitive Green technologies where on behalf of Ford, the skins are combined with plastic as a ready raw material for manufacturing parts. Finally, a company named Varroc takes this material and yield headlights and battery cover as an output for Ford cars.

Drill-down effects

Coffee chaff solid waste goes down but this entire process also brings along other benefits. Coffee chaff products requires 25% lesser energy to be molded into parts as compared to other substitutes, especially talc which is used in combination with plastic. This also reduces the mining requirements of talc and an average Ford car becomes 20% lighter as well.

The amazing work that Ford does, especially by re-utilizing Coffee skins along with wheat, Demin by-products, and tomatoes to make car parts has gained the attention of Indian Car Industry Leader, Anand Mahindra.

Once again, Anand Mahindra winning hearts!

Mr. Anand Mahindra shared this entire story on twitter with the entire world while requesting Manoj Kumar, the founder of Naandi Foundation which works with ARAKU coffee in India to think about implementing a similar system and tie-up in India.

This is the perfect example of a ‘circular’ economy ⁦@Manoj_naandi⁩ Could we try to experiment with this concept in the ARAKU ecosystem? pic.twitter.com/do6NGo8dFY

— anand mahindra (@anandmahindra) December 26, 2019

Related Posts

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch
What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

by MM Desk
June 17, 2026

Fresh speculation around India's Got Latent is taking over social media after Samay Raina posted a cryptic Instagram poll asking...

Telegram CEO Pavel Durov Responds To India's Temporary Ban Ahead Of NEET Re-Test
What’s Buzzing

Telegram CEO Pavel Durov Responds To India’s Temporary Ban Ahead Of NEET Re-Test

by MM Desk
June 17, 2026

Telegram founder and CEO Pavel Durov has criticised the Indian government's temporary restriction on the messaging platform ahead of the...

Latest

UAE Bans Social Media Use For Teens Under 15

UAE Bans Social Media Use For Teens Under 15

June 19, 2026
Lodestar UM Wins AMFI’s Integrated Media Mandate

Lodestar UM Wins AMFI’s Integrated Media Mandate

June 19, 2026
Delhi High Court Upholds Centre's Telegram Ban Ahead Of NEET-UG Re-Examination

Delhi High Court Upholds Centre’s Telegram Ban Ahead Of NEET-UG Re-Examination

June 19, 2026
WPP Enterprise Solutions, AWS, Amazon Marketing Cloud Center of Excellence, Composable Content Engine, Amazon Bedrock, AWS Marketplace, United Rentals, Equipment Agent, Jeff Geheb, Ruba Borno, Tony Leopold

WPP Enterprise Solutions Partners With AWS To Scale Agentic AI

June 19, 2026
Mobile-First, CTV and Conversational Interfaces: Bharath Ram and Vijay Seshadri On JioHotstar's Growth Roadmap

Mobile-First, CTV & Conversational Interfaces: Bharath Ram & Vijay Seshadri On JioHotstar’s Growth Roadmap

June 18, 2026
RBI Tightens Oversight Of Banks & NBFCs On Product Sales & Advertising

RBI Tightens Oversight Of Banks & NBFCs On Product Sales & Advertising

June 18, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.