People in India have been fond of movies forever. The Indian film industry is one of the biggest industries in the world. With the huge population, the country has, leading big banner movies to enjoy millions in revenue just in India and make millions more overseas.
The recent blockbuster has been KGF: Chapter 2, directed by Prashanth Neel, starring actor Yash as Rocky, a movie the entire nation is crushing over. Since its release on April 14, KGF: Chapter 2 has created a buzz like no other. In just a week of its release, it has broken many records. The movie also stars actors Sanjay Dutt, Raveena Tandon, and Srinidhi Shetty, among others.
People have been sharing their reactions after watching the movie on social media and they are just as expected. Making the most of the online buzz, many brands have also started associating themselves with the movie.
While some can be seen casting Yash as their brand endorser, many brands have been working their marketing technique around the movie.
Amul, India’s leading dairy brand, has shared a post on social media dedicated to the movie. Amul’s latest Topical features actor Yash as Rocky and in all his original glory.
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If you read carefully, you will be able to make out the clever wordplay Amul has used in the post. KGF, which stands for Kolar Gold Fields, has been used in a very interesting way as it says “Koolar mein gold rakho. Say Yash to it.”
Since the post was shared by Amul, people have been flooding with comments and praising the doodle as well as the movie.
Amul has always used its Topical posts to talk about all that is buzzing all over the world. From taking a dig at the skyrocketing price of lemon to celebrating Neeraj Chopra’s gold in the Olympics, Amul has done it all.
