Cricket World Cup is at its peak and with the games coming close too semi-finals, the viewerships have increased in big numbers. Every brand is looking to make the most this time period but only few are winning the attention of audience with creative and relative ads.
Moment Marketing is the trend among brands right now and when we talk of such marketing strategies, Amul and Zomato come as the leaders. India’s match vs Bangladesh was a very interesting battle. Once again, Rohit won the hearts of Indian fans after scoring yet another century. One more thing that caught the attention of cricket fans was an 87-year-old fan supporting Indian team with full enthusiasm. Even Virat Kohli and Rohit Sharma personally met her showering love bu hugging her.
You've got to love this passion!#TeamIndia | #BANvIND | #CWC19 pic.twitter.com/v1BHcWB7Lx
— ICC Cricket World Cup (@cricketworldcup) July 2, 2019
How amazing is this?!
India's top-order superstars @imVkohli and @ImRo45 each shared a special moment with one of the India fans at Edgbaston.#CWC19 | #BANvIND pic.twitter.com/3EjpQBdXnX
— ICC Cricket World Cup (@cricketworldcup) July 2, 2019
Amul was quick to latch on this opportunity and released awesome ads for wishing Rohit Sharma’s century and the fan. Take a look
#Amul Topical: Rohit Sharma, first Indian to score four centuries in a World Cup! pic.twitter.com/NibogDhwtr
— Amul.coop (@Amul_Coop) July 4, 2019
#Amul Topical: 87 year old Super Fan cheering Indian cricket team makes social media waves! #INDvsBAN pic.twitter.com/5BbI8y8YHV
— Amul.coop (@Amul_Coop) July 3, 2019
Twitter users praised Amul for this:
1.
Wahh! Amul always impresses us!! 😍 Dittoo pic.twitter.com/hAIXJChnJb
— Divyasree Padupalli (@DP_DivyaSree) July 3, 2019
2.
Amul creates some of the most endearing ads!
— Rishi (@rishis75) July 4, 2019
3.
Marketing of Amul is the best in the world, every time comes with a bang !!
— Alpesh Makwana 🇮🇳 (@Alpesh5492) July 4, 2019
4.
Superb 👍🏻👍🏻👍🏻👍🏻 Would like to see the Team behind this ideas every week…. I am a great follower of your ads since my childhood….
— Sainath Lotliker (@lotlikersainath) July 4, 2019
5.
When four tons favor the brave @ImRo45 , naturally opponents attempting catches have 'Butter – Fingers ' #Amul !! 😎😉😂
— Wondering Woman 🇮🇳(Modiji Ka Parivaar) (@indiclogic) July 4, 2019
