Adtnu Tiwari has been elevated as Head of Customer Marketing and RTD at Bacardi India. Previously, he was serving as Category Lead – Premium White Spirits.
He announced the same in a LinkedIn post.
Tiwari has been associated with Bacardi India for nearly four years. He was Category Lead – Premium White Spirits from October 2021 to July 2025, leading brands like Patrón, Grey Goose, Bombay Sapphire and Martini. He moved into his current role in July 2025.
Before joining Bacardi, Tiwari was Head – Luxury Customer Marketing at Diageo India from August 2019 to October 2021. He worked with William Grant & Sons as Brand Manager – Glenfiddich and Balvenie for one year and eleven months, from September 2017 to July 2019.
He spent over five years at United Spirits Limited – A Diageo Group Company, where he served as Brand Manager – Black & White Scotch from July 2015 to September 2017, Brand Manager – Black Dog Scotch from July 2014 to June 2015, and Brand Manager – Wines for three years from July 2011 to June 2014.
