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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Sneha Mahant Mehta Joins Arvind Fashions As Head Of Marketing – US Polo Association

Sneha Mahant Mehta has joined Arvind Fashions as Head of Marketing - US Polo Association (USPA). Prior to this, she held the position of Head of Marketing at Apparel Group India from July 2023 to February 2024.

MM Desk by MM Desk
May 16, 2024
in Marketing
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Sneha Mahant Mehta Joins Arvind Fashions As Head Of Marketing - US Polo Association

Sneha Mahant Mehta has joined Arvind Fashions as Head of Marketing – US Polo Association (USPA). In India, Arvind Fashions is the sole licensee of USPA.

Before taking up this role, Mehta was serving as Head Marketing (Victoria’s Secret, Bath & Body Works, Charles & Keith, Aldo and more) at Apparel Group India from July 2023 to February 2024.

Previously, she was associated with Vogue as Advertising Director from July 2020 to June 2023.

In the past, she had two stints at GQ India. She first joined the company as an Advertising Manager in 2014 and was later promoted to Senior Advertising Manager in 2015. In 2017, she returned to GQ India as an Associate Advertising Director and was promoted to Advertising Director in 2019. Between these two periods, she worked at Gulf News as AGM: Advertising Sales-Supplements from August 2016 to January 2017.

In the past she also worked with The Indian Luxury Expo, Ocean Blue Boating and Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail).

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