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EdelGive Hurun 2023 List Reveals India’s Top 10 Most Generous Philanthropists

The list highlights the impactful contributions and generosity of influential individuals, offering insight into India's evolving philanthropic landscape.

Priyanka Kesarwani by Priyanka Kesarwani
November 6, 2023
in Listicles, What’s Buzzing
A A

In FY23, 119 kind people donated ₹5 crore each, totaling ₹8,445 crore. This was a 59% increase from the previous year and a remarkable 200% surge in three years. The surge in numbers is attributed to India’s ongoing wealth creation narrative, driven by inter-generational wealth creators, young startups, professional managers, and venture capitalists.

The philanthropic spirit in India has seen a significant shift, with the number of generous benefactors donating over ₹100 crores soaring from just 2 individuals in 2018 to an impressive 14 in 2023. This speaks volumes about the growing commitment to philanthropy among the Indian elite.

Remarkably, the pharmaceutical sector has emerged as the frontrunner in the philanthropic arena, constituting 17% of the total philanthropists. It is closely followed by the Chemicals and Petrochemicals sector at 11%, showcasing the diverse sectors embraced by these compassionate contributors.

Intriguing insights from the report reveal that the average age of these benevolent figures stands at a dignified 68 years. Geographically, the philanthropic epicenter predominantly resides in Mumbai, encompassing 33% of the philanthropic community. New Delhi follows at 16%, and Bengaluru at 11%. These stats have been revealed in EdelGive Hurun India list 2023.

List of top 10 Philanthropists in India for 2023

1. Shiv Nadar and family

78-year-old Shiv Nadar, the founder of HCL, along with his family, secured the accolade of being ‘India’s most generous’ for the third time in five years. Their annual donation of ₹2,042 crore, as per the EdelGive Hurun India Philanthropy List, reflects a commitment to various causes, primarily focused on arts, culture, and heritage. Notably, Nadar’s contributions amount to an impressive ₹5.6 crore per day.

2. Azim Premji and family

Top donators in India 2023 Hurun

Azim Premji, the 78-year-old founder of Wipro, secured the second position by contributing a substantial amount of over ₹1,770 crore in a year. This noteworthy donation reflects a remarkable threefold increase compared to the preceding year.

3. Mukesh Ambani and family

Hurun Philanthropists in India

Mukesh Ambani, the Chairman of Reliance Industries and India’s wealthiest individual, secures the third position on the list, having made an annual donation of ₹376 crore. The Ambani family directed a significant portion of their contributions towards the healthcare sector.

4. Kumar Mangalam Birla and family

Securing the fourth position on the philanthropy charts, Kumar Mangalam Birla and his family made an impactful annual donation of ₹287 crore, with a noteworthy ₹75 crore stemming from their personal funds. Birla’s significant contributions were primarily directed towards the noble cause of education.

5. Gautam Adani and family

Securing the fifth position is Gautam Adani, Chairman of the Adani Group, who made a notable philanthropic impact by contributing ₹285 crore, representing a remarkable 50% increase compared to the preceding year donated for education sector.

6. Bajaj family

The Bajaj family has secured a position among India’s top 10 philanthropists, making a significant impact in the education sector with an annual donation exceeding ₹264 crore. Their generous contributions have elevated them to the 6th spot on the prestigious list.

7. Anil Agarwal and family

Anil Agarwal, founder and Chairman of Vedanta Resources

Anil Agarwal, Chairman of Vedanta, and his family secured the seventh position on the list, witnessing a substantial increase of almost 50% in their contributions. They generously donated more than ₹241 crore to the healthcare sector.

8. Nandan Nilekani

Nandan Nilekani, aged 68, have consistently demonstrated her unwavering dedication to philanthropy, making annual contributions of INR 189 crore respectively, particularly in the ecosystem building sector.

9. Cyrus Poonawalla and Adar Poonawalla

Cyrus Poonawalla and his son Adar Poonawalla, the dynamic duo steering the vaccine giant Serum Institute, reclaimed their position among ‘India’s most generous’ by contributing an annual donation of ₹179 crore to the healthcare sector.

10. Rohini Nilekani

Renowned Indian author and Chairperson of Rohini Nilekani Philanthropies, Rohini Nilekani, has secured a position among the top 10 contributors with a yearly donation of ₹170 crore. Notably, she stands as the leading female philanthropist in the Ecosystem Building sector on the list.

Also Read: Hurun India 500 : The Top 10 Most Valuable Private Sector Companies

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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