All leading brands require an efficient chain of distribution in order to make their products available to their consumers. Today, there are numerous channels through which brands enter the consumer market.
From retailers to online shops, people get to choose at their convenience. However, some brands choose to omit the middle man from their distribution chain and get connected with their consumers directly. This is what is termed the ‘Business to Consumer’ approach.
DSN Global, a trusted source of journalism, has issued a list of the top 100 direct selling companies in the world. Out of these 100, DSN has acknowledged 64 companies achieving more than $100 million in revenue for 2020.
Here are the top 10 companies from DSN’s list.
1. Amway
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan.
Revenue 2020: $8.5B
2. Natura & Co
Natura & Co is a Brazilian global personal care cosmetics group that includes Natura Cosméticos, Aesop, The Body Shop, and Avon.
Revenue 2020: $7.16B
3. Herbalife
Herbalife is an American corporation that develops and sells dietary supplements.
Revenue 2020: $5.5B
4. Vorwerk
Based in Germany, Vorwerk is the direct distribution of various products like household appliances, fitted kitchens, and cosmetics.
Revenue 2020: $4.48B
5. COWAY
Coway is a Korean brand that has been ranked No. 1 in brand value growth at Interbrand’s Best Korea Brands 2016.
Revenue 2020: $2.8B
6. Nu Skin
Nu Skin Enterprises is a network marketing company that develops and sells personal care products and dietary supplements under its Nu Skin and Pharmanex brands.
Revenue 2020: $2.5B
7. Primerica
Primerica is an insurance company that provides investment and financial services to middle-income families in the United States and Canada.
Revenue 2020: $2.2B
8. Young Living
Young Living is an American company that is the ‘World Leader’ in Essential Oils.
Revenue 2020: $2.2B
9. eXp Realty
Founded in 2009, eXp is one of the world’s fastest-growing real estate brokerages.
Revenue 2020: $1.8B
10. PM-International
PM-International is one of the leading international distributors of premium, cutting-edge products for health, fitness, and beauty — from inside and out.
Revenue 2020: $1.7B
