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Home Editorial Opinions

8 Biggest Brand Rivalries Of All Time

Shubham Sachdeva by Shubham Sachdeva
December 30, 2017
in Editorial Opinions, Marketing
A A

Competition is good for the business world. Companies tend to improve their services, quality of products and marketing strategies to compete with their rivalries. Most big names in the corporate world are battling with other companies in the same niche by doing innovative things to criticize their competitor in customers’ eyes.

1.Coca-Cola and Pepsi

Source

Coke and Pepsi are the two most popular brand rivalries in the soft drink industry. Both of these brands are well known throughout the world. Although, many health-conscious health conscious people have turned away from soft drinks, still, both brands are successful in attracting customers with their amazing marketing campaigns by featuring famous celebrities in the ads.

2.Nike and Adidas

Source

Nike and Reebok are the favourite choices for the sports-wear loving people. While the choice depends on a person’s thinking individually, both these companies are having a corporate war over the years.

3.Mcdonald’s and Burger King

Source

Fast food chains McDonald’s and Burger King are very tough competitors, as both companies promise similar experiences to their customers. The rivalry between these two is mainly popular due to one thing: the hamburger.

4. Ford and GM

Source

Both Ford and GM are known for producing reliable and luxurious cars, these two are giving cut throat competition to each other from ages. Of course, it is not good to compare both the companies. However, both these companies are doing great things in the automotive industry.

5.Visa and MasterCard

Source

Financial service providers Visa and MasterCard have been giving head-to-head competition fever since the plastic money has started in the world. It’s a good rivalry because these two companies are doing great things to make the life of customers easy.

6.Canon and Nikon

Source

Everyone wants to save their memories by taking pictures and Canon and Nikon has helped people in this. People who love DSLR cameras always have a confusion in their mind about which company is better. Both the camera selling firms have equally impressive sales, making it almost impossible to know which is better of the two.

7. DC and Marvel

Source

Both these companies are known for creating popular characters in the world of superheroes. Giving fire to their competition, both companies published comic series, which was named ‘DC vs. Marvel’, to show an open rivalry between the superheroes of both comics.

8.Apple and Microsoft

Source

Who doesn’t know about the rivalry between these two tech companies? The epic stories of Microsoft and Apple competition are very popular. These two companies got a great attention from users as the rivalry was considered as Steve Jobs Vs. Bill Gates. Both of these were not only good at doing business but were actually very friendly towards each other.

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