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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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    From Impressions To Impact: Redefining ROI In The Digital First Era

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Home Startups

Marketing Level: Photographer Goes Viral For Selling Customised Masks With Faces

Rinie Wilson by Rinie Wilson
May 26, 2020
in Startups, What’s Buzzing
A A

With coronavirus pandemic heading towards its peak, the government has been issuing various guidelines for people to make sure they are protected. While social distancing and washing hands frequently are crucial, wearing a mask has also become mandatory rather than just a precautionary measure against the spread.

There have been many new entrants in the field of these new business opportunities lately. Many non-medical goods manufacturers have shifted to producing PPE products to sanitizers. As for the face mask, many big fashion brands have launched their new range of masks that can even be bought matching to your outfit.

Seeing that the new normal will be wearing masks at all times, the business prospect has boomed immensely in just a couple of months. But because masks cover up your face up to your nose, identifying oneself or a known in the market and from the crowd could become a challenge.

To sought this out, a digital photographer in Etumanoor in Kottayam, Kerala, Binesh G Paul has developed a unique mask to overcome the identity crisis. After wearing it others can identify you quickly. In the new innovative masks, the covered portion will be superimposed on the mask as it is.

Now, photo masks set to become coveted property | face mask| photo ...

As reported by Hindustan Times, Binesh said that he came across different masks carrying pictures of Mickey Mouse, Tom and Jerry, Dora, Chotta Bheem, teddy bears, film actors, and animals but did not come across a mask carrying one’s own photo. He said this forced him to sit up and think.

While talking about the importance behind his printed masks, Binesh said, “In ATMs, while checking in airports, examination halls and other occasions masks often create problems. The new mask can overcome this. Like our PM Modi said we have to convert each crisis into an opportunity.”

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