Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

Brands Expressing Their Creativity Over Zomato’s Sonu Viral Smile

Mehak Jain by Mehak Jain
March 1, 2020
in Marketing, What’s Buzzing
A A

Zomato delivery partner Sonu’s smile is going viral among public like crazy! It’s not just his smile but his outlook towards living life with contentment and happiness in all situations is something that is attracting people more to the figure.

The video that went viral displays him with his charming broad smile while he talks and shares his daily Zomato earnings with the interviewer, Delhi DC Rider.
https://www.instagram.com/p/B9E-fV_AT4n/?utm_source=ig_web_copy_link
During the video, he has been asked several questions and he happily answered all of them with honesty. He also mentioned that he earns around Rs.350/- per day which also includes the incentives and he has nothing to complain about it.

When posted on Tiktok, around 4.7 million people viewed it. Many people expressed their views on Twitter regarding the same and most of them were amazed at Sonu’s happy-go-lucky nature.

The irony is that people earning 10 times the salary of the zomato delivery guy can't claim to be half as happy and content as him.

— SwatKat💃 (@swatic12) February 26, 2020


When Zomato came to know about the whole situation, their display image on Twitter got replaced with the Happy Rider and they posted this.

this is now a happy rider fan account

— Zomato India (@ZomatoIN) February 28, 2020


Not just Zomato but Pepsico India’s Lay’s packet also did not leave the opportunity behind and tied the viral smile with their Smile Deke Dekho campaign.
https://www.instagram.com/p/B9HTDwyBk60/?utm_source=ig_web_copy_link
And then Tinder India commented.

.@ZomatoIN super like the DP 🔥

— Tinder India (@Tinder_India) February 28, 2020


Zomato posted a picture on their Instagram that was similar to the event.
https://www.instagram.com/p/B9GZfO-p8Tu/?utm_source=ig_web_copy_link
Check out how other brands posted inserting the idea in their creatives on social media.
https://www.instagram.com/p/B9I-jaGKEmC/?utm_source=ig_web_copy_link
😀
https://www.instagram.com/p/B9HJky9gZKV/?utm_source=ig_web_copy_link
Very unique.
https://www.instagram.com/p/B9HEQTFDWT2/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B9HphtwJj-p/?utm_source=ig_web_copy_link
Well, this was fun!
Source: Afaqs

Related Posts

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain
Feature

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

by Tanishka Tyagi
December 5, 2025

The Indian beauty market has witnessed a dramatic evolution in recent years, driven by digitally savvy, aspirational consumers seeking authenticity,...

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report
What’s Buzzing

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

by MM Desk
December 5, 2025

WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has shown how quick commerce...

Latest

Netflix Acquires Warner Bros. In $82.7 Billion Deal

Netflix Acquires Warner Bros. In $82.7 Billion Deal

December 5, 2025
From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

December 5, 2025
How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

December 5, 2025
From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

December 5, 2025
Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero CII Big Picture Summit 2025

Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025

December 5, 2025
Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.