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    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

    Neelam Singh, The Burger Company, Neelam Singh The Burger Company, women entrepreneurs India, food startup success stories, Indian QSR brands, Neelam Singh CEO, women in business India, inspiring founder stories, entrepreneurship journey

    The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh

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    Maximising ROI Across Google Ads, Meta Ads & Beyond

    Is Personalisation The New Luxury During Festive Seasons?

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    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane's Shaifali Gautam

    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam

    From Noise To Narrative A Playbook For Festive Campaigns

    From Noise To Narrative: A Playbook For Festive Campaigns

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    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

    Neelam Singh, The Burger Company, Neelam Singh The Burger Company, women entrepreneurs India, food startup success stories, Indian QSR brands, Neelam Singh CEO, women in business India, inspiring founder stories, entrepreneurship journey

    The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh

    Maximising ROI Across Google Ads, Meta Ads & Beyond

    Maximising ROI Across Google Ads, Meta Ads & Beyond

    Is Personalisation The New Luxury During Festive Seasons?

    Is Personalisation The New Luxury During Festive Seasons?

    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane's Shaifali Gautam

    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam

    From Noise To Narrative A Playbook For Festive Campaigns

    From Noise To Narrative: A Playbook For Festive Campaigns

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Home Marketing

Brands Expressing Their Creativity Over Zomato’s Sonu Viral Smile

Mehak Jain by Mehak Jain
March 1, 2020
in Marketing, What’s Buzzing
A A

Zomato delivery partner Sonu’s smile is going viral among public like crazy! It’s not just his smile but his outlook towards living life with contentment and happiness in all situations is something that is attracting people more to the figure.

The video that went viral displays him with his charming broad smile while he talks and shares his daily Zomato earnings with the interviewer, Delhi DC Rider.
https://www.instagram.com/p/B9E-fV_AT4n/?utm_source=ig_web_copy_link
During the video, he has been asked several questions and he happily answered all of them with honesty. He also mentioned that he earns around Rs.350/- per day which also includes the incentives and he has nothing to complain about it.

When posted on Tiktok, around 4.7 million people viewed it. Many people expressed their views on Twitter regarding the same and most of them were amazed at Sonu’s happy-go-lucky nature.

The irony is that people earning 10 times the salary of the zomato delivery guy can't claim to be half as happy and content as him.

— SwatKat💃 (@swatic12) February 26, 2020


When Zomato came to know about the whole situation, their display image on Twitter got replaced with the Happy Rider and they posted this.

this is now a happy rider fan account

— Zomato India (@ZomatoIN) February 28, 2020


Not just Zomato but Pepsico India’s Lay’s packet also did not leave the opportunity behind and tied the viral smile with their Smile Deke Dekho campaign.
https://www.instagram.com/p/B9HTDwyBk60/?utm_source=ig_web_copy_link
And then Tinder India commented.

.@ZomatoIN super like the DP 🔥

— Tinder India (@Tinder_India) February 28, 2020


Zomato posted a picture on their Instagram that was similar to the event.
https://www.instagram.com/p/B9GZfO-p8Tu/?utm_source=ig_web_copy_link
Check out how other brands posted inserting the idea in their creatives on social media.
https://www.instagram.com/p/B9I-jaGKEmC/?utm_source=ig_web_copy_link
😀
https://www.instagram.com/p/B9HJky9gZKV/?utm_source=ig_web_copy_link
Very unique.
https://www.instagram.com/p/B9HEQTFDWT2/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B9HphtwJj-p/?utm_source=ig_web_copy_link
Well, this was fun!
Source: Afaqs

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