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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Netizens Are Calling Virat Kohli’s Amazing Catch As Perfect Marketing Stunt For Puma

Shubham Sachdeva by Shubham Sachdeva
January 19, 2020
in Marketing, What’s Buzzing
A A

India has successfully won the 3rd ODI and the series against Australia making a great comeback in the last two matches. Indian skipper Virat Kohli once again played a crucial role in chasing down the total Aussies had set for India.

Before crossing their total, Indian bowlers managed to limit Australians under 300 and a big credit of this goes to Virat’s flying catch to dismiss Marnus Labuschagne. The wicket came at an important time for India as Labuschagne was looking in good touch after completing his maiden ODI fifty building up a strong foundation along with Steve Smith. Have a look at the catch below:

This surely has to be @imVkohli's wicket! 😍🙌#BattleOfEquals #INDvAUS pic.twitter.com/uwD1FHumhq

— Hotstar Canada (@hotstarcanada) January 19, 2020

Netizens praised this catch and some called it a perfect promotion for PUMA, a brand Kohli has been associated with for so long.

1.

Virat Kohli was on air to take that stunner and his body created a running cheetah shadow on field what he actually is.#INDvsAUS pic.twitter.com/mDrJDU3c9y

— Subham. (@subhsays) January 19, 2020

2.

https://twitter.com/anandicted/status/1218864811867435009

3.

Now, this is some way of promoting your brand (see his shadow). #puma #ViratKohli #INDvAUS pic.twitter.com/8pNlAzifcS

— NIKHIL JAIN (@nikhiljain2112) January 19, 2020

4.

https://twitter.com/ShrihariBhosal5/status/1218860824439091202

5.

Reason why Virat Kohli is the Brand Ambassador of PUMA. pic.twitter.com/NjUiV8ixrB

— Saharsh (@whysaharsh) January 19, 2020

6.

People think that it was a shadow of cheetah while taking the catch but basically Virat was endorsing @PUMA 😂@imVkohli 😂#KingKohli#INDvAUS #Australia pic.twitter.com/bukzhmAQtd

— Deepak🐾 (@WhatDipak) January 19, 2020

Even PUMA replied to this:

Close enough😉@imVkohli
#PlaytoSlay #INDvsAUS pic.twitter.com/eP4iG6GgsE

— PUMA Cricket (@pumacricket) January 19, 2020

Isn’t it amazing how PUMA is getting free marketing just because of this catch?

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