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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Brands Came Up With Creative Posts Over BCCI’s Decision To Exclude MS Dhoni In Central Contract List

Shubham Sachdeva by Shubham Sachdeva
January 17, 2020
in Advertising, What’s Buzzing
A A

While no one knows what’s happening inside, big news went viral all across social media that BCCI has not included India’s most successful wicketkeeper-batsman, MS Dhoni from the list of players having a central contract in latest annual contract list for the period of October 2019 to Septemeber 2020.

As soon as this news started spreading, netizens went crazy and a lot of them are in the belief that Dhoni’s run-out in the world cup semi-final was his final appearance in Indian jersey. As of now, there are no official announcements about this, but knowing Dhoni’s past decision people are predicting that the news of Dhoni’s retirement is about to come soon.

Soon, fans across the world started showering their love for Dhoni using #ThankYouDhoni hashtag which trended on Twitter.

1.

dear Mahi you are the reason ,why I love cricket. you are real inspirational model for us, furthermore you have done everything to make our team better . your captinancy along with patriotic emotions towards indain arm forces is priceless.. you can't be replaced.#ThankYouDhoni pic.twitter.com/oDGfxkg669

— Uday Rana (@Thehindu_IND) January 17, 2020

2.

https://twitter.com/itnalogicc/status/1218037234911236098

3.

https://twitter.com/karanku100/status/1217792971313045507

4.

No #BCCIContract , no worries. You have already been the best servant for mother India. We all love you for what you have done for the nation of a billion people. #ThankYouMSD #ThankYouDhoni @StarSportsIndia

— Vikas Yadav (@imvikasyadav18) January 16, 2020

5.

Many Tendulkar nd kohli Come and Go…..
Bt u can't Find Replacement of this Man👇🏿🙏🏼
No one can replace him🙏🏼
RT,if you R Agree 😌#Dhoniweneedyou#ThankYouDhoni@msdhoni ❤️❤️❤️❤️ pic.twitter.com/0TkcTqLGvB

— ANSHUMAN JHA🇮🇳 (@jha07_ANI) January 17, 2020

Looking to make the most of this trend, brands came up with some creative stuff on Dhoni. Here are some of the best ones:

Bombay Shaving Company

https://www.instagram.com/p/B7YrqI7Jty-/

Pulse

Khel abhi baaki hai. Awaiting a masaledaar comeback! #ThankYouDhoni #AlwaysALegend pic.twitter.com/cL6bBRjw60

— Pulse (@PassPass_Pulse) January 16, 2020

Aakash Education

When an era ends, another one starts. Here at Aakash we encourage the younger generation to always aim for the best. #ThankYouDhoni. pic.twitter.com/f3ZZCqY2vA

— Aakash Education (@AESL_Official) January 16, 2020

Aurelia

Let #Aurelia help you to step up your style game, the way @msdhoni does it, every single time 😎#BeYourOwnBeautiful! #thankyoudhoni #dhoni #msdhoni #thankyou #aureliawomenswear #trending pic.twitter.com/DRBqAvnFSd

— Aurelia (@AureliaWoman1) January 16, 2020

Finserv Markets

Security on the pitch? #ThankYouDhoni.
Security for life? Get Term Insurance Plan available on #FinservMARKETS #SuperApp. pic.twitter.com/nfR5UiO4oV

— Bajaj Markets (@BajajMARKETS) January 16, 2020

W for Woman

https://www.instagram.com/p/B7Yw3_nlA32/?utm_source=ig_embed

Manforce Condoms

From one great finisher to another, #ThankYouDhoni! pic.twitter.com/bnywpQTckA

— Manforce Condoms (@ManforceIndia) January 16, 2020

Praying that he comes back once again, let’s hope that Dhoni gives multiple chances to brands to celebrate his career in the future.

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