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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Instagram Will Soon Allow You To Follow Hashtags

Shubham Sachdeva by Shubham Sachdeva
November 14, 2017
in Media, What’s Buzzing
A A

Popular Social media network Instagram is testing a new feature which will allow users to follow hashtags. A small fraction of users has been provided this service to test its working. This new feature was spotted by @Social_pip, who then shared a screenshot about this.

Ok this is new. What does this do @SimonSocialMM @BizPaul @NatalieTFG any ideas? I've followed 2 but can't find what that means!! pic.twitter.com/LlCBk4Wmfv

— Pippa Akram (@Social_Pip) November 9, 2017

This new function will help users to see the content about the topic they are interested in. Currently, Instagram only allows its users to follow people. This new feature will change the way we use Instagram and it will be like the popular micro-blogging site Twitter. However, the feed of your account will not change much as it will only show the popular and recent posts.

Instagram hasn’t reported anything official about this and it seems to be limited to very few accounts currently.

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