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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Policy Bazaar Encourages Mothers To #LiveOnYourTerms Despite Difficulties

Shubham Sachdeva by Shubham Sachdeva
September 6, 2019
in Advertising, Campaigns, Partner
A A

There is no denying the fact that the priorities of a woman change after becoming a mother. Most of the mothers get so involved in raising their children that they forget their own identity. Policy Bazaar, India’s most popular Insurance website and comparison portal, has launched a new campaign- #LiveOnYourTerms through which it is encouraging mothers to live on their own terms despite having all the responsibilities.

Policy Bazaar

As a part of this campaign, Policy Bazaar has launched a video that perfectly expresses the feeling of a mother towards her child and the situations she faces in daily life. The video features a mother telling her child how motherhood has changed her. She talks about reduced sleep hours, what society thinks about her and how a single smile of the child makes her day special. Also, she tells her child how she has made the future of her child secure by taking term insurance from Policy Bazaar. You can watch the video below:


What are your thoughts on this campaign? Share your views in the comments section.

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