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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Moment Marketing: How Brands Are Making The Most Of F Gear “Mature Bag” Trend

Shubham Sachdeva by Shubham Sachdeva
July 18, 2019
in Advertising
A A

These days it is very difficult to judge what can go viral on social media. Meme creators have become so powerful that they can make anyone popular within days, and this time they have made a deserving brand famous with “Mature Bag” trend. For those who don’t know, it all started with a TikTok video featuring a 17-year-old guy telling the benefits of F Gear bag in order to look attractive among girls in college. He explains how buying the popular F Gear brown bag can do wonders to the looks of a guy.

As it has been happening continuously on social media, brands latched onto this opportunity of advertising themselves by making creatives around this bag. Take a look at some of the best among them:

Mumbai Police

Mumbai Police once again proved that they have one of the meme creators by using this Mature Bag in spreading awareness about remaining safe.

Nothing makes a person more attractive than his/her alertness towards keeping the city safe. #Dial100 pic.twitter.com/H8SLgSBj6V

— मुंबई पोलीस – Mumbai Police (@MumbaiPolice) July 12, 2019

Western Railway

Western Railway educated online audience to be aware of unattended bags and be careful with their belongings.

Dear travellers, please do not forget your bags or other valuables behind. Be careful about your belongings while travelling. #maturebag #SafetyFirst pic.twitter.com/PzElWck0Al

— Western Railway (@WesternRly) July 12, 2019

Mumbai BMC

Dustbin is the most #maturebag to use for disposing garbage and the ones who segregate & dispose are the maturest! #CivicMaturity #CollectiveResponsibility pic.twitter.com/UBgRzaUAqe

— माझी Mumbai, आपली BMC (@mybmc) July 14, 2019

Amazon India

https://www.instagram.com/p/Bz5QbhknnAf/

MTV India

Real heroes carry mature bags.#RoadiesRealHeroes #MatureBag pic.twitter.com/qxCH1BiBn6

— MTV India (@MTVIndia) July 16, 2019

Big FM

https://www.instagram.com/p/Bz2EemGFm5F/

Skore Condoms

College is a good time to be prepared. #ItsANaughtyWorld #maturebag pic.twitter.com/d7Ht3nnhzW

— Skore India (@SkoreIndia) July 16, 2019

This surely shows the power of this Mature Bag in the online world right now. Also, brands are getting better in using Moment Marketing with such trends.

Talking about F Gear, it is a leading Backpack brand in India with a wide variety of products that integrate style, functionality and design technology. F Gear aims to solve modern-day problems with innovative products including Anti Theft Backpacks, Trekking Backpacks, Canvas Backpacks, Leatherette Backpacks and many more. If you are looking to buy the Mature Bag, you can get that from Amazon, Flipkart and Myntra

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