Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Editorial Opinions

Here’s Why Most Banks And E-Commerce Retailers Use A 6 Digit OTP

Shubham Sachdeva by Shubham Sachdeva
November 10, 2018
in Editorial Opinions
A A

In this age of internet, shopping habits have transformed because of e-commerce companies. While buying online products, there are many things people don’t know about and one such fact is why banks and Etailers use a 6 digit One Time Password (OTP) code. If you remember old days, a 4-digit OTP was used as it was easier to remember. But, with the passage of time, companies realised the need for tight security as hacking got advanced. Before going further, lets first read what is the idea behind OTP and how it works.

What is an OTP?

OTPs are randomly generated combination of codes that are valid for a single login session of any user. OTPs generally require a secondary authentication in order to work which in the case of transactions is your card number and other security details. OTPs help payment gateways and banks to confirm your identity. Now, lets have a look why 6 digits are preferred for OTP:

Why 6 digits?

Along with being more secure than 4 digit codes, 6 digits are difficult to remember and they are nearly impossible to guess. They work on algorithms that help generate one time combinations that are unique to the user as well as that particular login session making it pretty hard to predict/guess them. A 6 digit code gives more space to generate unique combinations.

Also Read: This Is How Banks Manage To Give 10% Cashback On Online Shopping

Moreover, it is difficult to see and predict a 6 digit code if someone tries to have a look from a distance. Do you have some other thoughts that can help companies to make e-commerce more secure? Do share them with us in the comments section.

Related Posts

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Editorial Opinions

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry

by Priyanka Kesarwani
February 27, 2024

Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market in recent years. Instagram...

Celebrity Brand Ambassadors And Investors In D2C Brands
Editorial Opinions

Celebrity Brand Ambassadors And Investors In D2C Brands

by Priyanka Kesarwani
February 27, 2024

Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The D2C brands are forging...

Latest

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

June 4, 2026
Alphabet Bets Big On AI With $85Bn Fundraising

Alphabet Bets Big On AI With $85Bn Fundraising

June 4, 2026
Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

June 4, 2026
Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

June 4, 2026
Ajit Narayanan Joins Angel One As Chief Technology Officer

Ajit Narayanan Joins Angel One As Chief Technology Officer

June 4, 2026
McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

June 4, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.