BULLET Microdrama has appointed Apurba Sen as Vice President, Business Strategy & Sales. The appointment has come as the company has expanded its business following the launch of Trinetra AI, its AI filmmaking and content intelligence platform.
In his new role, Sen has led strategic initiatives from the Founder’s Office across BULLET Microdrama, Trinetra AI, and future business ventures. He has worked closely with the leadership team on business growth, strategic partnerships, fundraising, commercial expansion, and international market development.
Sen has brought over two decades of experience across advertising technology, retail media, connected TV, streaming, AI-powered creative technologies, and digital platforms. Throughout his career, he has introduced and commercialised global technology platforms in India while building partnerships with advertisers, publishers, agencies, and technology companies.
The company has stated that the appointment has supported its plans to strengthen leadership across its entertainment and AI businesses while expanding into international markets.
Azim Lalani, Co-founder and Chief Business Officer, BULLET Microdrama, said, “We are at an exciting stage of growth as we expand BULLET Microdrama and scale Trinetra AI. Apurba brings a strong blend of strategic thinking, commercial leadership, and deep experience across digital and emerging technologies. His expertise in building partnerships and scaling businesses will be invaluable as we strengthen our presence in India and accelerate our global ambitions. We’re delighted to welcome him to the leadership team.”
Apurba Sen, Vice President, Business Strategy and Sales, BULLET Microdrama, said, “BULLET Microdrama’s mission is the most purposeful I’ve signed up for in my career. It’s already one of India’s top micro-drama destinations, and with Trinetra AI’s end-to-end content intelligence and AI filmmaking platform, our ambition is even bigger; to build the missing intelligence layer behind the next billion screens, an entertainment OS for creators, audio, and entertainment worldwide. I’ve spent my career bringing global technology to India. Now, it’s time for an entertainment OS made in India, for the world.”
