iCubesWire has launched iQ, which it has described as India’s first conversational AI platform for creator marketing intelligence. The platform has been developed to help brands manage creator marketing activities through artificial intelligence.
Built on iCubesWire’s existing technology ecosystem, iQ has enabled marketers to discover creators, build campaign strategies, analyse campaign performance, benchmark competitors, uncover market insights and generate AI-powered recommendations using natural language conversations.
The platform has brought together the company’s existing capabilities across creator discovery, campaign management, creator relationship management, content workflows, measurement, analytics and competitive intelligence into a single interface.
According to the company, iQ has been designed to support creator selection, campaign optimisation, performance measurement, competitor analysis and market insights through AI-driven recommendations.
The launch has also supported iCubesWire’s vision of building its Creator Growth OS, an integrated platform that combines technology, intelligence and AI for creator marketing.
Nishant Sharma, Co-Founder and CEO – Influencer Business, iCubesWire, said, “Creator marketing has become one of the most powerful growth channels for brands, but marketers are still spending too much time navigating dashboards instead of making decisions. With iQ, we’ve built an intelligence layer that allows marketers to simply ask questions and receive strategic recommendations backed by data, technology and years of campaign expertise.”
Sahil Chopra, Chairman, iCubesWire, said, “This launch represents a significant milestone in our technology vision. We’ve invested for years in building technology across every aspect of creator marketing. iQ is the intelligence layer that sits on top of this ecosystem, enabling brands to move beyond campaign execution and make faster, smarter and more informed marketing decisions. We believe the future of creator marketing will be driven by intelligence, not just automation.”
