Metro Brands has elevated Meenakshi Samantaray to the role of Vice President – Sports Marketing & Visual Merchandising. In her expanded role, she has continued to lead the company’s sports marketing and visual merchandising functions across brands including FILA, Foot Locker, MetroActiv and New Era.
Samantaray has shared the update through a LinkedIn post, where she reflected on her journey over the past two years at Metro Brands.
Prior to her elevation, Samantaray has served as AVP – Marketing and Visual Merchandising at Metro Brands from May 2024 to July 2026. She has been promoted to Vice President – Sports Marketing and Visual Merchandising in June 2026.
Before joining Metro Brands, she spent nearly five years at Zee Entertainment Enterprises. She has served as Vice President – Marketing and Communications (B2B) from June 2023 to May 2024. Earlier, she worked as Vice President – Marketing, PR and Partnership at ZEE LIVE from May 2022 to June 2023. Before that, she has held the position of Director – Marketing and Public Relations at ZEE LIVE from August 2019 to May 2022, where she has led the marketing and PR vertical for the company’s brands and events.
Earlier in her career, Samantaray has worked as National Marketing Manager at ACC Cement from September 2018 to August 2019. Before ACC Cement, she has been Deputy Manager – Marketing at Future Group India from April 2016 to September 2018. She has started her corporate journey at Hindustan Unilever, where she has worked in Brand Management from April 2011 to April 2016, focusing on brand building, media planning, ATL and BTL campaigns, public relations and in-store shopper marketing programmes.zx
