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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Delhi HC Orders Meesho to Delist Products Violating Jockey Trademark

The High Court directed Meesho to remove listings bearing marks such as "JOYKE", "JOYEBEE", "JOYESS" and "JOJOKE", holding them prima facie deceptively similar to Jockey's trademark. The matter will next be heard on September 24, with the platform also directed to disclose seller details.

MM Desk by MM Desk
June 26, 2026
in Marketing
A A
Delhi HC Orders Meesho to Delist Products Violating Jockey Trademark

The Delhi High Court has directed Meesho to remove product listings found to be prima facie infringing the registered ‘JOCKEY’ trademark, granting interim relief to Jockey International Inc. in a trademark infringement suit.

As per media reports, Justice Jyoti Singh ordered the e-commerce platform to delist innerwear products being sold under names including “JOYKE”, “JOYEBEE”, “JOYESS” and “JOJOKE”, observing that the marks appeared deceptively similar to Jockey’s registered trademark and were likely to cause consumer confusion.

The Court also directed Meesho to block the infringing URLs within 36 hours of receiving the order and furnish KYC details, registered addresses, mobile numbers, UPI details, transaction records and IP logs of the sellers behind the listings within four weeks.

Reports also suggest that Jockey had approached the High Court after discovering copycat products on Meesho and other websites during an online search in January 2026. The company argued that despite issuing cease-and-desist notices, the infringing products continued to be listed for sale.

Holding that Jockey had established a prima facie case of trademark infringement and passing off, the Court restrained the defendants from manufacturing, marketing, selling or listing products bearing the impugned marks.

Media reports indicate that the matter has been listed for further hearing on September 24, 2026. Advocates Saif Khan, Shobhit Agrawal and Diya Viswanath appeared on behalf of Jockey International Inc. before the High Court.

 

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