Jerai Fitness has appointed Commonwealth Wrestling Championship gold medallist and mixed martial arts athlete Ritu Phogat as its brand ambassador, marking a strategic move to strengthen its positioning in India’s fitness and performance training ecosystem.
With more than three decades of experience in designing, manufacturing and trading fitness equipment, Jerai Fitness aims to further expand its reach among athletes, fitness professionals and health-conscious consumers.
Phogat, popularly known as the “Indian Tigress,” is a Commonwealth Wrestling Championship gold medallist and Asian Games bronze medallist. In recent years, she has successfully transitioned from wrestling to mixed martial arts under ONE Championship, becoming the first Indian woman to reach a ONE Championship MMA World Grand Prix final.
The association reflects its growing focus on elite athletic performance and strength training. Phogat’s journey in competitive sport and her standing within the fitness community align with the brand’s emphasis on discipline, resilience and excellence.
Through the partnership, Jerai Fitness aims to reinforce its position as a comprehensive fitness equipment solutions provider while encouraging more consumers to embrace strength training and pursue their fitness goals. The company also expects the collaboration to inspire aspiring athletes and fitness enthusiasts across the country.
Commenting on the announcement, Rajesh Rai, Chairman and Managing Director, Jerai Fitness, said, ” Ritu has built her career through years of dedication to training and competition at the highest level. Her journey resonates with athletes and fitness enthusiasts alike, making her an ideal ambassador for Jerai Fitness, and we look forward to inspiring more people through this partnership.”
Speaking on the association, Ritu Phogat said, “Strength training has been the foundation of my journey, from wrestling mats to the MMA cage. I’m proud to partner with a homegrown brand like Jerai Fitness that is helping athletes and fitness enthusiasts train better with their equipment. I’m excited to represent a company that shares my commitment to performance, hard work, and continuous improvement.”
