Doozy Diamonds has awarded its search engine optimization (SEO) mandate to PROHED, a Gurugram-based digital marketing agency.
As part of the mandate, PROHED has taken responsibility for strengthening the organic search presence of Doozy Diamonds across the United States. The agency has been tasked with managing technical SEO, on-page optimisation, content strategy, keyword expansion, and link-building initiatives.
Founded in 2014, Doozy Diamonds has specialised in IGI-certified lab-grown diamond jewellery, including engagement rings, wedding bands, bridal jewellery, earrings, necklaces, and custom-designed pieces.
The partnership has focused on improving the brand’s visibility across search categories related to lab-grown diamond engagement rings, ethical fine jewellery, and sustainable luxury products. PROHED has also worked on enhancing discoverability through content highlighting the brand’s focus on certified diamonds, handcrafted designs, transparency, sustainability, and customer experience.
The collaboration has come as consumer interest in lab-grown diamonds and sustainable jewellery continues to grow in the United States, making organic search an important channel for customer acquisition and online growth.
