HiveMinds has secured the integrated digital marketing mandate for select over-the-counter (OTC) and nutrition brands of Dr. Reddy’s Laboratories. The mandate has focused on strengthening the brands’ digital presence, supporting e-commerce growth and enhancing consumer engagement across digital channels.
Under the mandate, HiveMinds has been tasked with delivering an integrated digital strategy, including full-funnel e-commerce management across channels and creative services. The agency has also taken responsibility for supporting consumer engagement initiatives and digital commerce activities for the selected brands.
The account has been managed by HiveMinds’ Mumbai team. The agency has worked on optimising the consumer journey, improving performance metrics and delivering data-driven creative solutions across digital platforms.
Commenting on the partnership, Deepti Bhaduria, CEO, HiveMinds, said, “Health and wellness is a very interesting space for digital today, and Dr. Reddy’s has already built strong consumer relevance across categories. We’re excited to partner with them at this stage of their growth journey. With our strength in commerce, creative and experimentation, we believe we can help scale customer acquisition meaningfully and build a strong digital engine for the brand.”
