JioHotstar has expanded its partnership with Magnite to strengthen programmatic monetisation and mediation across its live sports and entertainment portfolio.
As part of the expanded collaboration, JioHotstar has leveraged Magnite’s SpringServe platform to support mediation across its streaming, sports, and entertainment inventory. The company has used the technology to manage programmatic demand, improve visibility into creatives, and maintain ad quality standards across its platform.
JioHotstar has also utilised Magnite’s mediation capabilities to optimise the value of its advertising inventory. The collaboration has provided greater operational control over programmatic advertising while supporting brand safety and ad quality measures.
Magnite has supported JioHotstar during the ICC Men’s T20 World Cup, one of the largest global sporting events, as part of the partnership. The companies have continued to work together on programmatic advertising infrastructure for live sports and entertainment content.
“Magnite has consistently been a key partner for us whose guidance has proven instrumental in helping us grow our business in the streaming era,” said Bharath Ram, Chief Product Officer at JioHotstar. “Maintaining ad quality and transparency across our open exchange is a priority as our programmatic business scales. Magnite’s SpringServe gives us the operational control we need to manage demand quality and enforce standards consistently across our sports and entertainment inventory.”
“JioHotstar has been at the forefront of the digital landscape in India as the market continues to evolve,” said Sahil Bansal, Country Manager, India at Magnite. “As their offering scales, efficiently activating and managing programmatic demand has become increasingly important, and Magnite’s infrastructure and technology are built to support these dynamic environments. The success achieved during this year’s cricket World Cup is a significant milestone in our collaboration and builds on our experience supporting some of the largest live events globally. We’re excited to continue working with JioHotstar to help unlock greater value for buyers across their premium live and entertainment portfolio.”
