PURE Home + Living has appointed Sukhleen Aneja as Chief Executive Officer (CEO). Aneja brings 23 years of experience across some of India’s most recognised consumer and beauty businesses.
Most recently, Aneja served as Senior Vice President at Nykaa, where she led the growth and scaling of Kay Beauty. A significant milestone of her tenure was the brand’s remarkable launch in the United Kingdom in August 2025, marking Kay Beauty’s Global debut with a Premium International retailer.
She began her career at Hindustan Unilever (HUL) with Lakmé, followed by brand leadership stints at Reckitt Benckiser and L’Oréal, where she developed strong expertise in brand management, retail, and consumer marketing across both mass and premium segments.
As CEO of PURE Home + Living, Aneja will lead the brand’s overall strategy, spanning retail expansion, omnichannel acceleration, product vision, and consumer experience with the ambition of establishing PURE as the definitive design-forward home and lifestyle brand for modern India.
Speaking on her new role, Sukhleen Aneja, CEO, PURE Home + Living commented “The home and décor category in India is at a very exciting inflection point today. Consumers are increasingly viewing their homes as an extension of their personality, lifestyle, and aspirations driving demand for elevated and thoughtfully designed living spaces. PURE Home + Living has built a strong foundation and brand legacy, and I’m thrilled to join at a time when the category itself is witnessing such powerful momentum. My focus will be on building a sharper, more differentiated brand, one that combines design, accessibility, quality, and emotional connection at scale across every touchpoint.”
Commenting on the appointment, Timmy Sarna, Founder and CEO, PURE Home + Living, said, “Sukhleen brings an exceptional understanding of consumer brands, category creation, and modern retail. Her experience in scaling aspirational brands and building strong consumer connections makes her a valuable addition to PURE Home + Living at a pivotal stage of our growth journey. As consumers increasingly invest in their homes and lifestyle experiences, we believe Sukhleen’s leadership will help us further strengthen PURE’s position as a distinctive and design-forward brand in India.”
