Italian fashion house Giorgio Armani is reportedly considering splitting a 15% stake sale equally among three major luxury and consumer groups, L’Oréal, EssilorLuxottica and LVMH, as the fashion house moves ahead with succession plans linked to founder Giorgio Armani’s will.
According to media reports, the luxury group may divide the proposed 15% stake into three equal portions of 5% each, allowing all three preferred partners to come onboard during the initial phase of the transition process. The formal sale process has reportedly not started yet.
The move follows succession instructions left by Giorgio Armani, who passed away in September 2025 at the age of 91. His will reportedly directed the company to identify a strategic partner to acquire an initial 15% stake within 12 to 18 months, while also leaving room for a larger sale in the future.
Media reports also suggest that Armani CEO Giuseppe Marsocci is preparing a long-term business plan and working toward appointing advisers to oversee the stake sale process. The company has not officially commented on the reports.
