Dabur India has reported a 13.7% year-on-year increase in advertisement and publicity expenditure for the quarter ended March 31, 2026. The company’s ad spends have stood at Rs 149.10 crore in Q4 FY26 compared to Rs 131.09 crore in the corresponding quarter last year. However, the spending has declined sequentially from Rs 174.16 crore reported in the December 2025 quarter.
For the full financial year ended March 31, 2026, Dabur India’s advertisement and publicity expenditure has stood at Rs 646.54 crore against Rs 650.72 crore in the previous fiscal year.
The company has reported a 16% rise in consolidated net profit for the fourth quarter at Rs 362 crore compared to Rs 312.7 crore a year earlier. Consolidated revenue has increased 7.3% year-on-year to Rs 3,038 crore from Rs 2,830 crore, while the India FMCG business has grown 9.5% during the quarter.
India FMCG business operating profit has risen 12.5% during the quarter, supported by underlying volume growth of 6%.
For FY26, Dabur India has reported a 5% increase in consolidated revenue at Rs 13,193 crore, while net profit has grown 7.4% to Rs 1,869 crore.
The company has said rural demand has continued to outpace urban consumption during the quarter, with rural markets growing 350 basis points ahead of urban India. However, the gap has narrowed compared with the December quarter.
Within urban markets, e-commerce and modern trade have remained key growth drivers, growing 49% and 19% respectively. Quick commerce has grown 54% during the quarter and has contributed significantly to the foods business, which has expanded 30% in Q4.
Dabur India has also launched SIENS, a direct-to-consumer nutraceutical brand focused on online channels, and has said it plans to continue investing in the brand.
Mohit Malhotra, CEO, Dabur India, said, “The company delivered a resilient performance despite geopolitical tensions in the Middle East, elevated freight costs and inflationary pressures impacting demand in certain markets.”
He added, “The company navigated the environment through supply chain diversification, disciplined cost controls, calibrated price increases and strong brand-led consumer engagement.”
