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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Eternal Raises Marketing Spends By Nearly 48% YoY To Rs 936 Crore In Q4 FY26

Eternal Limited posts ~48% YoY rise in marketing spend to Rs 936 crore in Q4 FY26, alongside revenue growth and improved profitability.

MM Desk by MM Desk
April 29, 2026
in Business, Feature
A A
Eternal Raises Marketing Spends By Nearly 48% YoY To Rs 936 Crore In Q4 FY26

Eternal (formerly known as Zomato) has reported a significant increase in advertising and sales promotion expenditure for the quarter ended March 31, 2026, with marketing investments rising on a year-on-year basis while remaining stable sequentially.

The company has recorded marketing spend of Rs 936 crore in Q4 FY26, marking a rise of nearly 48% compared to Rs 634 crore in Q4 FY25. On a quarter-on-quarter basis, the spend has remained flat against Rs 937 crore in Q3 FY26.

Eternal has reported revenue from operations of Rs 7,292 crore for the quarter, compared to Rs 5,833 crore in the same period last year and Rs 16,315 crore in the previous quarter. Total income for Q4 FY26 has stood at Rs 17,634 crore.

For the full financial year ended March 31, 2026, the company has reported revenue from operations of Rs 54,364 crore, up from Rs 20,243 crore in FY25, while total income has reached Rs 55,760 crore.

On the cost side, total expenses for the quarter have stood at Rs 17,406 crore, compared to Rs 6,104 crore in Q4 FY25. Key cost components have included purchases of stock-in-trade at Rs 10,687 crore, delivery and related charges at Rs 2,607 crore, employee benefit expenses at Rs 927 crore, and other expenses of Rs 1,996 crore.

Eternal has reported a profit before tax of Rs 228 crore for the quarter, while net profit has stood at Rs 174 crore, compared to Rs 102 crore in the previous quarter and Rs 39 crore in Q4 FY25.

For the full year, profit before tax has stood at Rs 615 crore, with net profit reported at Rs 366 crore.

The company has continued to scale its operations across segments including food delivery, quick commerce, and going-out services, contributing to overall growth in revenue and expenses during the period.

The financial results have been approved by the board on April 28, 2026, with the statutory auditors issuing an unmodified opinion on the reported numbers.

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