Shemaroo Entertainment has acquired the complete content library of OHO Gujarati for its OTT platform ShemarooMe, marking a rare consolidation in the Gujarati streaming space. The acquisition brings over 30 original web series and performances from more than 450 local actors, significantly strengthening ShemarooMe’s regional content portfolio and reinforcing its focus on culturally rooted storytelling.
As part of the rollout, Vitthal Teedi, starring Pratik Gandhi, will be the first title to stream on the platform from April 10, 2026. Set in 1980s Saurashtra, the series underscores the platform’s push towards curated regional narratives, aligning with Shemaroo’s broader strategy of measured digital expansion and deeper regional engagement.
On the development, Saurabh Srivastava – Chief Operating Officer – Digital Business at Shemaroo Entertainment Ltd., said, “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content. With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
