Qoruz has integrated YouTube Creator Partnerships API, becoming one of the first companies in India to access YouTube’s first-party creator data. The move signals a shift towards more data-driven creator collaborations and positions Indian platforms among early global adopters of YouTube’s creator data infrastructure.
The integration enables Qoruz to provide brands with verified insights into creator audiences and content performance, offering a more accurate view of audience behaviour and engagement compared to estimated or third-party data. This allows brands to identify and evaluate creators with greater confidence, using reliable data to shortlist partners, assess audience quality, and make more informed campaign decisions.
Additionally, the integration supports better measurement of campaign performance by linking creator activity with actual audience engagement across both organic and paid efforts. As a result, brands can track impact more consistently and gain clearer visibility into ROI.
The development reflects a broader shift in influencer marketing from basic creator discovery to deeper audience intelligence and more accountable, data-backed campaign measurement.
Praanesh Bhuvaneswar, Co-founder and CEO at Qoruz said, “Creator marketing has become a core growth channel, but it has largely operated on visible surface-level metrics like followers or engagement rate. Measurement hasn’t kept pace with the scale of investment from brands. With direct access to YouTube’s data layer, we’re able to give brands a clearer view of audience behavior and campaign impact. This changes how decisions are made, from selecting creators to evaluating outcomes with more confidence.”
