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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Indian Golf Premier League Ties Up With AM Green As Title Sponsor

With AM Green on board, Indian Golf Premier League (IGPL) aims to position itself as a benchmark for eco-friendly sporting events while scaling its reach.

MM Desk by MM Desk
March 30, 2026
in Marketing
A A
Indian Golf Premier League Ties Up With AM Green As Title Sponsor

The Indian Golf Premier League (IGPL) has onboarded AM Green as its title sponsor, rebranding the tournament as the AM Green Indian Golf Premier League. The partnership underscores a shared focus on sustainability and aims to position the league as an eco-friendly sporting platform.

Backed by founders of Greenko, AM Green is focused on green hydrogen, biofuels, and sustainable energy solutions. The league features 10 city franchises and is supported by golfing legends like Jeev Milkha Singh and Gaganjeet Bhullar, while also promoting grassroots and women’s golf through partnerships with national bodies and offering pathways to global tournaments.

Uttam Singh Mundy, CEO of IGPL said, “AM Green is precisely the kind of partner the IGPL was built for. This is an organisation that is not adjusting to the future but actively building it. The values that define AM Green, precision, ambition, and a belief that India can lead, are the same values we are putting at the heart of this league. We are proud to have them as our title partners.”

Anil Chalamalasetty, Chairman AM Green added “At AM Green, we believe in creating a future where innovation, sustainability, and excellence go hand in hand. Our partnership with the Indian Golf Premier League is a reflection of this vision. Golf, with its emphasis on precision, strategy, and discipline, resonates deeply with our values as an organization. We are proud to be associated with this prestigious tournament and look forward to witnessing remarkable talent and memorable moments on the greens.”

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