CaratLane has named Yami Gautam Dhar as its brand ambassador, aligning with the brand’s positioning of lightweight yet meaningful gold and diamond jewellery.
The association reflects Gautam’s image of making independent, thoughtful choices, which the brand says resonates with its philosophy of offering jewellery that balances simplicity with personal significance.
The campaign will be anchored in the message “Heera Har Heere Ke Liye,” highlighting individuality and positioning diamonds as a reflection of every woman’s unique identity.
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“Bringing Yami Gautam Dhar on board as CaratLane’s first-ever brand ambassador marks a significant moment for us. Yami represents values that resonate deeply with our brand: authenticity, elegance, and a modern perspective on success. She has carved her own path with credibility and grace, and her aesthetic sensibility makes her a natural fit for CaratLane,” said Saumen Bhaumik, Managing Director, CaratLane.
