Swiss Beauty has partnered with quick commerce platform Zepto to launch a hybrid AI-led and live-action brand film to mark the return of its Jelly Verse Glow Stick. The product has been restocked following strong consumer demand and has become available on Zepto with delivery within minutes.
The collaboration has highlighted the restock of the product and its availability through quick commerce. The brand film has combined AI-led visuals with live-action elements and has focused on the product’s quick accessibility through the platform.
Since its launch, the Jelly Verse Glow Stick has sold over 100,000 units across sales channels and has gained traction on digital and social platforms. The product has been positioned as a multi-use makeup format with a jelly-like texture and high-shine finish.
The Swiss Beauty Jelly Verse Glow Stick has featured a bouncy, jelly-like texture infused with aqua and has been designed as a 3-in-1 product that can be applied on the eyes, lips, and cheeks to create a dewy finish.
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Mohit Goyal, Co-Founder & Director, Swiss Beauty, said, “Jelly Verse reflects the direction in which the beauty industry is evolving, where innovation in texture, sensorial experience, and instant accessibility come together to create products that truly excite consumers. The overwhelming response to Jelly Verse has reinforced our belief that today’s beauty users actively seek formats that are playful, versatile, and trend-forward. The restock is a response to this incredible consumer demand, and our partnership with Zepto enables us to bring that excitement to consumers almost instantly. Quick commerce is redefining how beauty is discovered and purchased, and through this collaboration, we are ensuring that high-demand, viral products like Jelly Verse are available exactly when consumers want them.”
Pankaj More, Senior Vice President – Category Management, Zepto, said, “Beauty today is increasingly driven by trends, discovery, and impulse. Consumers see a product online and want to try it instantly. By bringing Jelly Verse to Zepto, we’re turning that moment of discovery into delivery within minutes. Our collaboration with Swiss Beauty reflects how quick commerce is expanding beyond essentials to include high-demand, culturally relevant beauty innovations exactly when the excitement is at its peak.”
