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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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Hashtag Orange Elevates Gaurang Menon To Managing Partner & Creative Head – West

As competition intensifies across categories, Hashtag Orange Elevates Gaurang Menon to drive sharper strategy, deeper client partnerships, and stronger regional scale.

MM Desk by MM Desk
February 18, 2026
in Advertising, People Spotting
A A
Hashtag Orange Elevates Gaurang Menon To Managing Partner & Creative Head - West

Hashtag Orange, the integrated marketing agency headquartered in Gurugram, has promoted Gaurang Menon to the position of Managing Partner and Creative Head – West. In this expanded role, Menon will continue to lead the Mumbai operations, with a strong focus on growth, expansion, and creative effectiveness. 

According to the agency, since he rejoined the agency in 2024 to build the Mumbai office from the ground up, he has successfully delivered 40% year-on-year growth.

Under his leadership, the Mumbai branch has secured mandates from brands in general insurance, skincare, men’s grooming, and car-tech. The office has also been recognised with over 10 industry awards for its campaigns, proving its ability to deliver results across different categories.

Commenting on his elevation, Gaurang Menon Managing Partner and Creative Head – West, Hashtag Orange, said, “This role feels like a natural next step in my journey with Hashtag Orange. I’m excited to lead the Mumbai office into its next phase of growth by expanding our rockstar team, and building work that integrates strategy, creativity, and technology to deliver real business impact.”

Mukesh Vij, Founder, Hashtag Orange, said, “Gaurang has played a key role in transforming our Mumbai operations into a strong growth engine. His ability to win marquee clients while maintaining creative excellence has been instrumental. We are confident that under his leadership, the West region will continue to scale and strengthen our integrated offering.”

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