Philips India has appointed Rasha Thadani as the brand ambassador for its hair styling range. The association centres on Philips’ positioning around hair styling solutions designed for Indian hair and Indian conditions.
The partnership has been introduced with the launch of a new digital film titled Designed for Indian Hair. Conceptualised in collaboration with The Germ, the film is set in a fictional Indian Hair Court, where factors such as humidity, heat, hard water, and genetics are placed on trial for their impact on hair health. The film highlights the need for hair styling solutions that balance styling performance with hair care in Indian conditions.
The film features Philips’ hair styling portfolio, including the Hair Straightening Brush, Hydrating Hair Dryer, One Stroke Straightener, and 2-in-1 Airstyler. Rasha Thadani appears in the film as the Philips Hair Expert. The campaign is aimed at Gen Z and young millennial consumers, focusing on changing expectations around ease of use, performance, and hair health.
The Philips Hair Styling range is available across Amazon, Flipkart, Nykaa, select Croma and Reliance Digital stores, and other leading appliance retailers across India.
Smit Shukla, Country Head – Philips Personal Health, said: “Hair styling in India is influenced by a unique mix of climate conditions, environmental factors, and diverse hair types. At Philips, we create products rooted in real consumer insights and are backed by science and technology. Our ‘Designed for Indian Hair’ campaign brings this philosophy to life, and Rasha introduces a fresh, contemporary voice that truly connects with today’s generation of consumers.”
Rasha Thadani, Brand Ambassador – Philips Hair Styling Range, said: “What drew me to Philips is its clear understanding of hair and the thoughtfulness behind its products. Styling in challenging weather conditions is a task, and Philips focuses on solutions designed with care, science, and real insight. I’m excited to partner with a brand that believes great styling should also mean healthier hair.”
