Ishwindar Singh has joined Tilaknagar Industries as Senior Vice President – Marketing, where he has taken charge of leading the company’s overall marketing strategy, brand building, portfolio growth and consumer engagement initiatives.
In this role, he has been responsible for strengthening brand equity, driving innovation-led growth, sharpening go-to-market strategies and aligning marketing efforts with the company’s long-term business objectives in the competitive alco-bev space.
Singh has announced the appointment through a LinkedIn post, where he has shared that he has turned the page to a new chapter in his professional journey with Tilaknagar Industries, signalling his excitement about taking on the leadership role and contributing to the company’s next phase of growth.
Prior to joining Tilaknagar Industries in December 2025, Singh has spent over seven years at Pernod Ricard India, where he most recently served as Marketing Head – Seagram Whiskies from July 2019 to December 2025, based in Gurgaon. Before that, he held the role of General Manager – Business Planning between August 2018 and June 2019. Earlier in his career, he worked with Anheuser-Busch InBev as Associate Director – Trade Marketing from October 2016 to July 2018 in Bengaluru.
Singh has also had a long and impactful stint at SABMiller India spanning nearly 14 years. During this period, he has served as Vice President – Trade Marketing from July 2014 to October 2016, Vice President – Strategic Planning from October 2010 to July 2014, Category Head – Mainstream Mild from May 2008 to October 2010, Category Head – Strong Beers from July 2007 to May 2008, and Brand Manager from November 2002 to June 2007, where he has managed brands such as Haywards 5000, Knock Out, Haywards 2000 and Haywards Black.
Earlier, he worked at United Spirits between June 1999 and November 2002 as Area Sales Manager and Product Manager, handling brands including Black Dog Scotch, McDowell Single Malt and Gold Riband Whisky.
Singh began his career at Duracell as a Brand Executive from May 1998 to May 1999, marking the start of a career that has spanned sales, brand management, strategic planning and senior marketing leadership.
