Spicetree Digital Agency (SDA) is in charge of Prana’s digital and social media. Prana is a holistic Hyperbaric Oxygen Therapy (HBOT) clinic. This is a smart move to improve its online presence.
As per the company, Prana is India’s first Hyperbaric Oxygen Therapy company. It offers a unique combination of medical innovation, personalised wellness, and a very high-end experience, which is rare in India’s wellness scene. The brand wants to make HBOT a way of life for long-lasting health, energy, and high-performance living, not just a treatment. HBOT fuels longevity by delivering 100% oxygen, accelerating cellular repair, reducing inflammation, and helping the body age smarter.
Within a short span, Prana has expanded to five centres and is gearing up to take this number further. Their first-of-its-kind wellness facility in Santacruz West, Mumbai, is popular with individuals looking to embrace wellness with the power of 100% oxygen.
Speaking about the association, Sidharth Murali, Founder and CEO of Prana Hyperbaric Oxygen Therapy Centre, said the decision was the result of a careful evaluation process. “We weren’t looking for a typical digital agency. We wanted a partner who genuinely understood what we’re building at Prana. Spicetree stood out immediately, not just for their strategy, but for the clarity with which they articulated our long-term growth potential. Their creative approach felt fresh, but also very grounded in what our audience needs to understand about HBOT. Their motto, “growth for all, above all,” really stood out to us. It reflects our belief that change should happen on both an individual and a group level. Choosing them feels like the right thing to do for the next step in our journey.”
Further adding, Dr Manoj Gupta, Founder and Medical Director, Prana Wound Care and Hyperbaric Oxygen Therapy Centre, said: Hyperbaric Oxygen Therapy is entering a crucial phase in India, where people are actively seeking science-backed solutions for longevity, recovery, and cellular health. What we need now is awareness that is accurate, accessible, and rooted in medical credibility. Spicetree’s structured and insight-driven approach gives us confidence that Prana’s message, and the science behind HBOT, will reach people in a way that is both clear and compelling.”
Shiraz Khan, Founder and Director of Spicetree, said the team is energised by the opportunity to work with what he calls “a challenger in the truest sense.”
“Prana operates in a category that is still new for most Indians, but it’s also one of the most promising. That makes it an incredibly exciting mandate for us. We’re deploying specialists across strategy, content, design, performance, analytics, and everything needed to support a brand that’s stepping into its next growth chapter, keeping in line with our philosophy of ‘growth for all, above all’. It’s rare to find a brand that is so rooted in science and yet so committed to luxury and holistic wellbeing. We’re looking forward to shaping this narrative and taking Prana’s story to the right audience with the right communication mix”.
