Baby Forest, a premium Ayurveda-inspired baby care brand, has awarded its SEO and content marketing mandate to as the company looks to strengthen its organic growth and visibility across both traditional search engines and emerging AI-driven discovery platforms.
Under the mandate, AdLift will spearhead Baby Forest’s organic growth strategy, integrating conventional SEO practices with emerging disciplines such as Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). The agency will work on enhancing the brand’s discoverability across AI-powered platforms including ChatGPT, Google Gemini and Perplexity AI, alongside traditional search channels.
The scope of work includes technical SEO, content ecosystem development and AI-focused visibility enhancement initiatives. The collaboration is expected to contribute to sustained growth in organic traffic, improved search visibility and a stronger revenue contribution from non-paid digital channels.
Commenting on the win, Prashant Puri, Co-founder & CEO, AdLift, said, “Search is no longer limited to blue links. Today, consumers are discovering brands through AI-generated answers, recommendations, and summaries. Our focus with Baby Forest is to build strong visibility across both traditional search and emerging AI platforms, ensuring the brand is consistently present where modern consumers are making decisions.”
He added, “We see AI-led SEO contributing significantly to organic revenue growth over the next 12 to 18 months. For a category like baby care, where trust and information play a critical role, content and visibility will directly influence conversion outcomes.”
Onkar Singh, head of Digital Marketing, Baby Forest, said, “As we scale, organic search remains a critical growth driver for us. AdLift’s expertise in combining content with AI-led search strategies aligns well with our vision to reach conscious parents at every stage of their journey.”
