PepsiCo has unveiled a new corporate identity after almost a quarter of a century, marking a significant shift in how the company represents its global operations. The new look is designed to capture the energy and ambition of PepsiCo in 2025 and beyond, aligning the corporate brand with its expanding presence across food and beverage categories.
The new logo and visual identity reflect the evolution of PepsiCo’s portfolio since the merger of Pepsi and Lay’s six decades ago. Over the years, the company has grown to include brands such as Tostitos, Gatorade, Quaker, Siete and Poppi, supported by a workforce of over 300,000 people across markets from the United States to Asia and Latin America.
The new identity moves away from a corporate look that had remained unchanged for nearly 25 years. It places emphasis on simplicity, consumer centricity and modernization, echoing PepsiCo’s ongoing transformation under its pep+ sustainability and innovation strategy.
At the centre of the new logo is the letter “P”, designed to symbolise PepsiCo’s heritage while incorporating new forms that represent the company’s focus on consumer experience, sustainability and taste. The new colour palette draws from earthy and vibrant hues, representing the diversity of PepsiCo’s products, while a new lowercase typeface conveys approachability and consistency across its brands.
The refreshed identity will be rolled out gradually across digital platforms, packaging, workplaces and signage, starting with an update to PepsiCo’s website and global social media channels, including LinkedIn, Instagram, YouTube and TikTok.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands,” added Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”
