Frodoh, an AdTech firm, has partnered with CloudTV, a leading Smart TV OS in India, to accelerate the growth of connected TV (CTV) advertising in the country. Frodoh brings experience in building scalable ad solutions for streaming and smart TV environments.
Through the partnership, Frodoh will leverage CloudTV’s ad inventory and platform capabilities to help brands reach audiences consuming content through connected devices. CloudTV has a footprint of over 12 million viewers across more than 250 TV brands nationwide. This reach provides advertisers an opportunity to engage households through measurable CTV campaigns.
The collaboration aims to bridge the gap between traditional TV reach and digital precision, combining Frodoh’s advanced CTV capabilities with CloudTV’s strong audience base to deliver data-driven campaigns at scale.
“This collaboration marks an important step in expanding both our and CloudTV’s presence in India’s connected TV ecosystem. We have seen firsthand how CTV advertising can unify fragmented audiences and bring brands closer to where viewers are most engaged on their smart TVs. Together, we are setting the stage for advertisers to explore new levels of visibility and relevance,” said Russhabh R Thakkar, Founder and CEO at Frodoh.
“At CloudTV Ads, our mission is to redefine the Connected TV advertising landscape in India. Partnering with Frodoh amplifies this vision by combining CloudTVs OS ecosystem with their deep understanding of the CTV demand. Together, CloudTV and Frodoh are not just enhancing access to premium CTV inventory; we’re driving a new era of measurable, high-impact advertising experiences for brands across India,” said Abhijeet Rajpurohit, COO & Co-Founder, CloudTV.
